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Chrysler LLC Reports June 2008 Sales

Thursday, 24 July 2008

Chrysler LLC Reports June 2008 Sales; Let’s Refuel America $2.99 Gas Guarantee Plus Cash Extended Through July 31

Let’s Refuel America extended through July 31; continues to help drive showroom traffic, sales of most fuel-efficient vehicles

New Dodge Journey becoming a hit in the crossover market

Dodge Grand Caravan and Chrysler Town & Country minivan sales increase in June

New fuel-efficient vehicles see increased year-to-date sales

Auburn Hills, Mich. - Chrysler LLC today reported total June 2008 U.S. sales of 117,457 units, which is 36 percent below the same period last year. Total June sales reflect a continued contraction of the market, especially of pickup trucks and SUVs, continued reductions in fleet sales, and increases in Chrysler’s newest highly fuel-efficient vehicles. All sales figures are reported as unadjusted.

“The June results reflect the industry-wide impact of U.S. consumer confidence being at its lowest point since 1992,” Jim Press, President and Vice-Chairman of Chrysler LLC said. “But Chrysler is fighting back and making progress by continuing to invest in our products and aligning our volume with the market.

“During difficult periods like this, it is critical that we continue to evolve our products to meet our customers’ needs and as a result, be a stronger company when the economy recovers. Examples of this evolution are our six vehicles that get 28 miles per gallon, and the 2009 Dodge Ram and 2009 Chrysler Aspen/Dodge Durango Hybrids with improved fuel economy, innovative storage, and industry-leading Internet connectivity options.”

Chrysler’s Let’s Refuel America $2.99 Gas Guarantee Plus Cash program has been extended through July 31. The program continues to help improve showroom traffic and drive sales of the company’s most fuel-efficient vehicles. For July, the program will offer the unique opportunity for customers to lock in their gas prices at $2.99 for three years and get cash back (on the majority of vehicles). The other two incentive choices offered are cash back alone or 0 percent APR financing. Since the program began in May, the vehicles in Chrysler’s lineup with the highest gas program take rate were the Chrysler Sebring Sedan, Dodge Journey, Dodge Caliber and Dodge Avenger.

The Dodge Journey is making its mark in the crossover segment with best-in-class fuel economy (19 city/25 mpg highway) and award-winning seven- passenger interior utility. The Dodge Journey reached 5,162 units in its fifth month of sales to become one of the most popular mid-size crossovers in the market.

Compact Vehicles Growth
The all-new Jeep® Patriot posted sales for June with 4,889 units, up 6 percent compared with June 2007 sales of 4,633 units. Combined year-to-date (YTD) total sales of the fuel-efficient Dodge Caliber, Jeep Compass and Jeep Patriot compact vehicles which each achieve 28 miles per gallon or better in highway driving, reached 114,188 units, up 18 percent from YTD 2007 combined sales of 96,553 units.

Minivan Highlights
The Dodge Grand Caravan posted total June sales of 14,214 units, an increase of 52 percent versus June 2007 sales of 9,342 units. The Chrysler Town & Country also saw strong sales in June with 9,833 units, up 21 percent compared with June 2007 sales of 8,151 units. Through June YTD, new customer sales increased (retail only) 27 percent for Chrysler’s two, new long-wheelbase minivans, the Chrysler Town & Country and Dodge Grand Caravan, compared with the same two long-wheelbase models last year. Minivans remain a fuel-efficient option over large SUVs for transporting seven passengers and cargo, getting up to 24 miles per gallon on the highway (3.3L engine).

Despite slow industry sales, the Company finished the month with 440,075 units of inventory, or a 90-day supply. As part of a planned reduction, inventory is down 9 percent compared with June 2007 when it totaled 485,429 units. Cars and Compact Vehicles
Sales of these cars and car-based compact vehicles represent 40 percent of Chrysler’s lineup through June, an increase from 35 percent of the lineup a year ago. Chrysler’s lineup of cars and compact vehicles continue to connect well with consumers, led by six vehicles which achieve 28 miles per gallon or better in highway driving.

Chrysler’s lineup of cars and compact vehicles includes:
Dodge Caliber, Dodge Avenger, Dodge Charger, Dodge Magnum, Dodge Challenger, Dodge Viper, Chrysler 300, Chrysler Sebring, Chrysler PT Cruiser, Chrysler Crossfire, Jeep Patriot and the Jeep Compass.

Minivans and Crossovers:
Sales of these car-like vehicles represent 20 percent of Chrysler’s sales through June, an increase from 19 percent of the lineup a year ago. Chrysler’s all-new long-wheelbase minivans continue to build on its segment dominance by offering exclusive features like Swivel ‘n Go™ seating system and Sirius Backseat TV along with excellent fuel efficiency. Chrysler’s crossover vehicles combine the versatility of a large sport-utility vehicle with the efficiency of a passenger car. The Dodge Journey gets best-in-class fuel economy (19 city/25 mpg highway).

Chrysler’s lineup of minivans and crossovers includes:
Dodge Grand Caravan, Chrysler Town & Country, Dodge Journey and the Chrysler Pacifica.

Pickup Trucks and mid and Large SUVs:
Sales of these vehicles represent 40 percent of Chrysler’s sales through June, a decrease from 46 percent of the lineup a year ago. This fall, Chrysler will launch a more fuel-efficient 2009 Dodge Ram and hybrid versions of the Dodge Durango and Chrysler Aspen. The new 2009 Chrysler Aspen Hybrid and Dodge Durango Hybrid will deliver fuel economy up to 20 miles per gallon—a 40 percent improvement in the city and 25 percent overall. Hybrid and light-duty diesel versions of the new Dodge Ram will be available in the future.

Chrysler’s lineup of pickup trucks and mid and large SUVs includes:
Dodge Ram; Dodge Dakota, Dodge Durango, Dodge Nitro, Dodge Sprinter, Chrysler Aspen, Jeep Liberty, Jeep Wrangler, Jeep Grand Cherokee and the Jeep Commander. About Chrysler LLC
Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent from 2006. The Company’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger.

Let’s Refuel America $2.99 Gas Guarantee
For additional information, refer to www.letsrefuelamerica.com

Chrysler LLC U.S. Sales Summary Thru June 2008
	Month Sales		Vol %	Sales CYTD		Vol %
Model	Curr Yr	Pr Yr	Change	Curr Yr	Pr Yr	Change
Sebring	5,111	10,249	-50%	48,022	49,046	-2%
300	4,528	11,796	-62%	40,014	62,995	-36%
Crossfire	189	1,708	-89%	1,094	6,252	-83%
PT Cruiser	6,216	10,047	-38%	32,830	53,192	-38%
Aspen	944	1,846	-49%	13,233	12,778	4%
Pacifica	307	3,861	-92%	4,195	32,363	-87%
Town & Country	9,833	8,151	21%	67,806	75,102	-10%
CHRYSLER BRAND	27,128	47,658	-43%	207,194	291,728	-29%
Compass	2,075	3,393	-39%	18,393	22,205	-17%
Patriot	4,889	4,633	6%	36,684	14,969	145%
Wrangler	6,670	10,952	-39%	46,443	65,651	-29%
Liberty	4,993	8,554	-42%	40,910	50,114	-18%
Grand Cherokee	6,054	10,968	-45%	42,793	60,461	-29%
Commander	1,961	6,100	-68%	16,313	33,742	-52%
JEEP BRAND	26,642	44,600	-40%	201,536	247,142	-18%
Caliber	6,099	10,815	-44%	59,111	59,379	0%
Avenger	4,187	8,261	-49%	41,453	40,628	2%
Charger	8,352	11,529	-28%	58,525	65,972	-11%
Challenger	1,024	0	0%	1,095	0	0%
Viper	79	22	259%	594	249	139%
Magnum	188	2,523	-93%	6,249	15,988	-61%
Dakota	2,443	4,812	-49%	17,379	29,155	-40%
Ram P/U	16,149	31,114	-48%	128,944	185,257	-30%
Journey	5,162	0	0%	22,731	0	0%
Caravan	14,214	9,342	52%	75,805	103,562	-27%
Durango	1,723	5,277	-67%	14,909	28,905	-48%
Nitro	2,577	5,768	-55%	23,898	37,212	-36%
Sprinter	1,490	1,626	-8%	8,403	6,438	31%
DODGE BRAND	63,687	91,089	-30%	459,096	574,223	-20%

TOTAL CHRYSLER LLC	117,457	183,347	-36%	867,826	1,113,093	-22%

TOTAL CAR	29,858	58,021	-49%	257,147	309,207	-17%
TOTAL TRUCK	87,599	125,326	-30%	610,679	803,886	-24%
Selling Days	24	27		153	154
Global Sales Reporting & Analysis
July 1, 2008